CEO Mama Newsletter: 42nd Edition

Bottom Line Up Front

The most successful CEO mamas aren't the ones who never change - they're the ones who rebuild their businesses every time they outgrow their old identity. What looks like indecision is often intuition asking for space. What feels like lack of motivation is your soul refusing to move forward under an old paradigm. You're not broken. You're evolving.

Hey ,

Here's what most people don't understand about women like you.

You're not just building a company.

You're not just raising children.

You are actively rewiring your identity in real time while still hitting deadlines, showing up on Zoom, managing a household, and trying to be present for bedtime.

That invisible transformation? It's the part no one claps for.

But it's the most important work you'll ever do.

The Double Scaling Problem

Let's get specific.

When you become a mother and run a business, you're doing two things at once:

Scaling operations, offers, visibility, and revenue.

Scaling your internal capacity to hold more, feel more, and become more.

And no one tells you that the second part is the harder one.

Because here's what doesn't get said enough:

• Motherhood restructures your nervous system

• It shifts how you relate to time, money, space, and ambition

• It brings up deep questions around identity, worth, pace, and purpose

• And while all of that is happening, you're still expected to execute like a machine

You're scaling something no one else can see.

Not your team. Not your coach. Not your followers.

That's why it feels lonely. That's why the systems don't always stick. That's why you question if you're "doing it wrong" when what you're actually doing is evolving.

The Misalignment Tax

Here's the brutal truth: Strategy without self-awareness leads to misalignment.

You can build the smartest funnel in the world, but if it's built from an old identity that no longer fits, it won't feel sustainable. And deep down, you'll know it.

That's not a failure in execution. That's a mismatch between your inner world and your external structure.

I call this the "Identity Integration Crisis" and it shows up everywhere:

In your business:

• Goals that used to excite you now feel empty

• Systems you once loved (calendars, content planning, team structures) now feel suffocating

• You keep thinking about rebranding, rebuilding, or pulling back but can't articulate why

• Revenue is good but nothing feels aligned anymore

In your motherhood:

• The pre-baby business routines no longer work with your postpartum brain

• Your risk tolerance shifted, but your business strategy hasn't caught up

• You crave deeper meaning but your offers feel surface-level

• Time feels compressed but your old productivity methods assume infinite availability

In your identity:

• You've outgrown the personal brand you built but haven't stepped into the new one yet

• Your definition of success changed but your metrics didn't

• You feel emotionally raw after tasks that used to energize you (team check-ins, social visibility)

• You question everything but can't find solid ground to rebuild from

The Real Work of This Season

What looks like procrastination is often a nervous system adjusting to a new identity.

What looks like indecision is often intuition asking for more space.

What looks like lack of motivation is often your soul refusing to move forward under an old paradigm.

You're not just recalibrating your business. You're repatterning your identity. And that's the real work of this season.

It won't show up in your project tracker. But it will change the way you lead, sell, hire, create, and parent... if you honor it.

The Integration Process

When you're in the middle of an identity shift, here's what actually helps:

1. Separate output from identity
Keep operations going, but don't rebuild from burnout or disconnection. Document what feels off without trying to fix it immediately. The urge to blow everything up usually comes from exhaustion, not clarity.

2. Create a 30-day buffer between impulse and implementation
If you're feeling the urge to pivot, pause. Spend a month observing what you actually want outside of fatigue, overwhelm, or comparison. Most "pivots" are just nervous system responses to stress.

3. Update your personal filter questions
When your identity shifts, your criteria for "success" and "alignment" need to shift too. Try these:

• Does this decision reflect who I am becoming or who I've always been?

• Am I keeping this because it still serves me, or because it once did?

• If no one was watching, would I still do it this way?

4. Communicate the why to your team even if you don't have the how yet
Transparency doesn't require a 90-day plan. It requires honesty about the fact that something's evolving and you're listening to it. This builds trust, not confusion, when done clearly.

The Permission You Don't Need (But I'm Saying Anyway)

You don't need permission to outgrow your old business model.

You don't need permission to want something different than what got you here.

You don't need permission to rebuild around who you're becoming instead of who you've been.

Most CEO mamas go through at least three major identity integrations:

1. Pre-motherhood to motherhood (everything changes)

2. Early motherhood to established motherhood (you find your new rhythm)

3. Survival mode to sovereign leadership (motherhood becomes your competitive advantage)

The third integration is the most powerful because it's where you stop seeing motherhood as something to work around and start leveraging it as your strategic advantage.

In this phase, you realize:

• The emotional intelligence you developed managing toddler meltdowns translates directly to de-escalating difficult client situations

• Your ability to make quick decisions under pressure (learned from parenting crises) becomes a competitive advantage in business negotiations

• The multitasking skills you developed as a mother make you incredibly efficient at managing complex projects

• Your newfound intolerance for wasted time makes you ruthlessly focused on high-impact activities

• The negotiation skills you learned getting a three-year-old to eat vegetables work surprisingly well in boardroom deals

Business example: Instead of scheduling client calls apologetically around naptime, you design your entire business calendar around your family rhythm unapologetically, and you hire team members who understand that this constraint actually makes you more focused and effective, not less. You start leading team meetings with the same calm authority you use to manage sibling conflicts, and it works better than any MBA technique you ever learned.

The integration isn't about becoming a different person. It's about recognizing that the skills you've developed as a mother are exactly the leadership skills your business needs to scale sustainably.

Each phase requires different systems, different boundaries, different definitions of success. But more importantly, each phase builds the exact skills you need for the next level.

The entrepreneurs who thrive long-term aren't the ones who avoid these transitions. They're the ones who get good at navigating them, and who understand that being a CEO Mama isn't about managing two separate identities, it's about integrating them into something more powerful than either could be alone.

Your Identity Integration Assignment

This week, journal on this prompt: "What version of me am I scaling this business around and is she still here?"

Then identify one area where your structure no longer matches your season:

• An offer that feels stale, but still sells

• A routine that worked pre-kids, but feels impossible now

• A team dynamic that served you as a solopreneur, but limits you as a leader

• A content strategy that reflected your old priorities

Don't fix it yet. Just observe it.

Block off one hour this week for "identity integration" even if it just means sitting still and letting the next layer of clarity land.

The Plot Twist

Here's what I've learned from watching hundreds of women navigate these transitions:

The businesses that emerge after identity integration are almost always more profitable, more sustainable, and more aligned than what came before.

Because when you rebuild from who you're becoming instead of who you've been, everything gets simpler. Decisions get easier. Energy flows differently. The right opportunities start showing up.

You stop trying to fit a new version of yourself into a structure built for the old one.

And that? That's when the real success begins.

The version of you reading this right now is not the same person who started your business. She's more sophisticated, more intuitive, more strategic. She's been tested and proven resilient.

Build your next level from her wisdom, not your old limitations.

👭 I'd love to hear from you. What version of yourself are you currently scaling your business around? What's one area where your current structure no longer matches who you're becoming? Hit reply - this conversation is reshaping how we think about sustainable success.

💌 Know a CEO mama in the middle of her own evolution? Forward this to her. Sometimes the most powerful thing we can do is normalize the fact that growth requires reconstruction.

✨ P.S. If you're ready to run your home as efficiently as you run your business, I’ve got the perfect guide for you. The Home Harmony Handbook is now available and it’s 170+ pages of pure gold on systems, routines, checklists and training guides for running your home like a well-oiled machine. Grab it here with a special CEO Mama discount.

This is the part that no one puts in the sales page or the birth plan. But this is the part that defines the next chapter of both your business and your life.