CEO Mama Newsletter: 26th Edition

💐 Happy Mother’s Day, ! You are seen, celebrated, and valued every day in this corner of the internet for all that you do 🤍

Earlier this week, we shared this post with 10 CEO Mama Systems designed to protect your time, energy, and mental load - and we’ve never received so many DMs.

Messages like:

• “This is exactly what I needed.”

• “Why has no one ever said it like this before?”

• And, most often: “Please go deeper.”

So that’s what this is: a breakdown of why these systems matter. Not just to keep things running smoothly, but to keep you from running on empty.

Because what looks like burnout is often just this:
Too much brilliance. Not enough infrastructure.
Too much devotion. Not enough delegation.
Too much doing. Not enough design.

Let’s change that.

Working mothers are 28% more likely to burn out than working fathers.

And it’s not because they’re doing something wrong. It’s because they’re doing everything, without the systems to support it.

Here’s the truth most ambitious moms know deep down:
They’re running two organizations.
The business they built.
And the home they hold.

But only one has a calendar, a workflow, or a team.

The other one? It runs on invisible labor, last-minute heroics, and a running to-do list in your brain at 2am.

Burnout for mothers isn’t just about the number of hours worked.
It’s about how much cognitive and emotional load you’re holding without structure.

We’ve been taught to treat the business like a company and the household like a personality trait.
You’re “organized.”
You’re “good at remembering birthdays.”
You “just handle things.”

But what you’re actually doing is operating without operational support.

That’s not a time management problem.
It’s a systems problem.

And most women don’t realize how much it’s costing them until their body, mood, marriage, or business pays the price.

What would change if you stopped running your home on memory and instinct and started treating it like the mission-critical operation it is?

Think about it:

• You have SOPs in your business, but none for back-to-school season.

• You have a CEO calendar, but family logistics are scattered across texts, inboxes, and mental tabs.

• You track KPIs but not your own energy, bandwidth, or recovery window.

We don’t need more productivity tools.
We need a different lens on leadership.

The CEO Mama shift is this:
Stop carrying everything and start designing systems that carry it with you.

Not because you’re trying to escape the load, but because you’re no longer willing to white-knuckle your way through it.

Burnout is not just personal - it’s cultural.
But how you build your systems is how you reclaim your power.

The most sustainable leaders are not the ones who do it all.
They’re the ones who stop doing what doesn’t need them.

They put parameters around their energy.
They install systems where there used to be guilt.
They stop confusing perfectionism with devotion.

Because they know their clarity, creativity, and capacity are the business strategy.

If your business is growing but you’re emotionally frayed, that’s not scale, it’s drift.
And no revenue is worth sacrificing your wellbeing, your relationships, or your joy.

This week, choose one invisible system you’ve been carrying in your mind - then externalize it.

That might mean:

• Creating a “Home OS”:
  Set up a shared calendar for kid logistics, recurring home tasks, and mental load items. Use a tool like Skylight, Asana, or a shared Google Doc labeled “Life Ops.” Assign ownership, not just visibility so everyone knows who’s handling what and when.
  

• Mapping Your “20-Hour CEO Window”:
  Identify the 3–4 blocks per week when you feel most focused and energized. These are your prime time slots. Protect them fiercely for revenue-generating or strategic work. Schedule everything else around them, not inside them.
  

• Running a Revenue Per Hour Audit:
  Take your current offers and calculate how much revenue each one generates per hour of your time. Then ask:

  • What’s driving true ROI?

  • What’s draining me with little return? Prioritize 1–2 high-leverage offers and simplify the rest.

• Designing a Recovery Protocol:
  Write a go-to plan for bounce-back weeks like post-launch, post-travel, or hormone-heavy cycles. Include things like: blocked calendar days with no meetings, one pre-booked massage or acupuncture session, a grocery delivery order with easy meals, and one “catch-up” home day. Recovery is part of your leadership rhythm, not a reward for burning out.

You don’t need to do all ten things from the Instagram post.
You need to do the one that will make your nervous system exhale.
Then build from there.

Take 10 minutes today to ask this:

Where in my life am I still relying on memory, guilt, or overfunctioning instead of a system?

Then name the system that would free you.

It doesn’t have to be perfect, it just has to start existing somewhere outside of your brain.

You’re not failing because you're tired.
You're tired because you're doing what no one was designed to do alone.

And the more operational support you install, the more your business, and your body, will feel it.

P.S. If this topic resonated, this is exactly the kind of support we’re diving into inside the CEO Mama Membership: systems, nervous system care, and a community of women who get it. Enrollment is closed for now, but you can still apply to be considered for the next round.