CEO Mama Newsletter: 23rd Edition

Nobody talks about the middle.

Not the thrilling beginning, full of adrenaline and possibility.
Not the satisfying end, where it all clicks and you can finally exhale.

But the middle — the invisible stretch between those two — which is where most of us actually live, .

It’s quiet.
It’s messy.
It’s uncertain.
It’s…a lot.

And for a lot of ambitious women, especially those in mid-motherhood, mid-business, mid-life — that middle feels like a liminal space no one warned us about.

You’re not starting out anymore. You’ve built something.
You’re not done yet, either. You still want more.

Your business is steady — but not effortless.
It’s in that awkward adolescent phase — too old to be new, but still not self-sufficient.
It demands your attention in new, more complex ways.
Just like your kids.

Your relationship is deepening, but also changing.
Your kids may need less of you physically, but more of you emotionally.
The baby phase might be behind you, but the next one requires a different kind of presence.

You’ve let go of what no longer fits, but aren’t sure what comes next.
You’re growing, but you can’t always name how.

This is the middle.

Where your identity is evolving.
Where the old milestones don’t motivate you anymore.
Where the external validation has worn off.
And where clarity comes — not from waiting — but from doing the next right thing.

It’s where things shift — just when you thought you found your groove.

You figure out one thing… a sleep schedule, a work rhythm, a marketing strategy that finally works… only to be met with the next season that pulls the rug out again.

There’s no clean arrival point.
Just a constant negotiation of priorities, roles, and needs.
As a mother.
As a partner.
As a business owner.

It’s not a crisis. But it is a call up.
And it can feel like no one sees it but you.

Ready for the reframe?

The middle isn’t where you lose your way.
It’s where you find your real one.

This is the stretch where you learn how to live without certainty.
Where you’re invited to build something not for applause, but for alignment.
Where success becomes more about how you feel than how it looks.
Where the growth is quieter, but deeper.
Slower, but more sacred.

This is the middle — the part that actually matures you.

It’s not glamorous.
It doesn’t get the likes or the launch-day dopamine.

But it’s where you start becoming the woman who can hold more — with less chaos. And that is beautiful. 

Most of what’s modeled in business is either hustle (the start) or harvest (the win).
But what about maintenance?
What about discernment?
What about rebuilding the foundation so it can hold a bigger dream?

If you’re in the messy middle, you’re not behind.
You’re becoming someone who can carry more.

And that work — while less visible — is deeply strategic.

Because the kind of business that works for you in the middle
 — amid family growth, relationship recalibration, identity shifts —
is a business that will actually last.

Not just through the launch seasons.
But through the life seasons.

Breathe.
There’s nothing wrong with being in-between.
It doesn’t mean you’re stuck.
It means you’re in it.

Not pausing — carrying.
Not waiting — working.
Not floundering — forging capacity in real time.

The nervous system doesn’t always register this middle season as progress — because it lacks the dopamine of fresh starts or the relief of clear wins.

But this is where the wisdom builds.
In the unseen reps.
The quiet recalibrations.
The relentless problem-solving no one else even notices.

You’re not falling behind.
You’re becoming someone who can hold more — and hold it well.

Where are you rushing the middle?
Where are you trying to wrap up the story too soon?
Can you name the season you're actually in — and let it be sacred?

Hit reply and tell us:
What’s one thing you’re in the messy middle of right now?

You’re not alone.
And this part matters more than you think.

P.S. If you're navigating the messy middle and craving support from women who get it — the CEO Mama Membership was built for you. We’re talking strategy, nervous system support, and real conversations about what it means to build something sustainable in this season of life. You don’t have to do this alone.

Fill out your application here.