CEO Mama Newsletter: 22nd Edition

Is there a part of you — quiet, almost hidden — that wishes your business didn’t need quite so much of you, ?

A part that doesn’t want to scale endlessly or be “on” all the time?
That doesn’t actually want to crush it in both motherhood and entrepreneurship equally right now — but instead wants the business to work just well enough so you can be with your kids more?

If that feels true… you’re not alone.
Here’s the truth most moms won’t say out loud:
It’s not about having it all.
It’s about having enough.
Enough income.
Enough freedom.
Enough flexibility to give the best of yourself to your kids.

Wanting your business to “just be enough” doesn’t mean you’re giving up.
It means you’re recalibrating toward something that feels more honest.
You still want it to provide. To grow, even.
But not at the cost of your presence.
Not at the expense of the life you built it for.

We all know the version of success that looks impressive on the outside —
sales, growth, accolades, momentum.

And then there’s the quieter version so many moms secretly crave:
The Tuesday afternoon at the park.
The lunch date with your kids.
The flexible day that isn’t packed to the brim with calls.
The ability to pause when someone’s sick or sad or just needs more of you that day.

But we’re rarely taught how to build for that.
We’re taught how to build for scale.
For more.
For visible metrics that prove our ambition and our work ethic.

So we tell ourselves we want to do both.
When deep down, we’d be perfectly happy to have the business hum quietly in the background —
if it meant we had the bandwidth to mother how we really want to.

And the truth is, this doesn’t make us less ambitious.
It makes us honest.

Success doesn’t always look like expansion.
Sometimes, it looks like stability.
Simplicity.
A business that does what it’s supposed to do — generates income without requiring your constant vigilance.

And there’s nothing small about that.
There’s nothing lazy or “unserious” about designing a business that gives you back your presence.

If anything, it’s strategic.

You get to choose a business model that works when you’re offline.
You get to charge prices that reflect the season you're in.
You get to stop building for admiration and start building for alignment.

Let that be valid.
Let it be enough.

If your business only works when you’re at 110% — you don’t have a business.
You have a performance. A hamster wheel.

And while that might feel empowering at first,
it’s exhausting to maintain.

The most grounded leaders aren’t running faster.
They’ve just gotten more clear.
They’ve learned to optimize for what matters most.
They’ve stopped trying to “keep up”
and started designing around truth.

And that truth might be this:
Right now, the most important job isn’t scaling.
It’s being present.
For your kids.
For your own nervous system.
For the season you’re in.

There’s nothing anti-business about that.
There’s just wisdom in letting your actual values lead.

Take a deep breath and ask yourself honestly:

What would shift if you stopped pretending you wanted to “do both” at full volume?
What would open up if you gave yourself permission to want a business that sustains you — without consuming you?

What if your actual dream wasn’t “both at 100%,”
but “enough success to support the life I care most about?”

Let that land.
Let that be enough.

Here’s the invitation for this week:
Be radically honest with yourself about what you really want your business to do for you this season.

Not what you think you should want.
Not what sounds good on Instagram.
Not what your mentor is doing.

What you want.

→ What would a “good enough” business look like for you this summer?
→ What would it make possible in your home, your rhythms, your presence?
→ And what needs to shift — tactically or internally — to start moving toward that?

This isn’t about playing smaller.
It’s about playing aligned.
And from that place, you can build something sustainable, true, and deeply fulfilling.

If this opened something in you, pass it on to someone else carrying this same secret desire.
She’s not wrong either.

P.S. Wherever motherhood finds you right now — in the push and pull of business, in the in-between moments, or in the quiet decision to choose presence over pressure — just know this: you’re not behind, you’re not alone, and what you’re building is more than enough.

If you’re craving support from other mamas who are redefining success on their own terms, come join us inside the CEO Mama Membership.

Fill out your application here.